4. Why?

Many believe this difference in value comes from the influence of celebrity makeup brands like that of Kylie Jenner, and also of the burgeoning YouTube culture which sees entire channels dedicated to showcasing makeup hauls and makeup tutorials. Teens are not only exposed to more makeup advertising in their daily online lives, but they also have a much wider range of products, both traditional and celebrity endorsed, from which to choose and become excited about.

How much do you think your current makeup collection is worth and do you have any thoughts on how much you may have spent till now and your likely expenditure in a lifetime?

Scary!

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