9. Voila


This is a lovely 1940 French ad from LancΓ΄me. My two concerns are the model’s hand looks almost childlike and rather strangely placed. I recently broke my little finger and it kind of drifted off to the side like this one does.

The rouge is downright scary. Other than that, I think it’s a very pretty piece of vintage cosmetic advertising.

I love looking at vintage advertising for most any product, and makeup is especially fun. I still marvel at the blue eyeshadow and the frosted lip we once embraced. What did you think when you saw these vintage ads?

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