All Women's Talk

Drugstore Makeup That Beats the Expensive Brands ...

By Alicia

I love makeup, across the board. I love drugstore cosmetics and the high-end brands. While it’s true that high-end makeup is generally better than drugstore, that isn’t always true. These’re 17 drugstore makeup products that stand up to any high-end competition. So if you want to save some money in your makeup budget or you’re just curious, give these a try.

1 L’Oreal Voluminous Butterfly Mascara

eyelash,cosmetics,mascara,brush,golf club,I’m in love with this mascara. In fact, I cracked open a new tube of it this morning. It’s a purchase that’s on repeat in my makeup lineup. It’s inky, defining and gives a dramatic impact, all of which are things I look for in a mascara. I recently read that it’s often compared to the finish of Benefit’s They’re Real so if you’re a fan of that high-end mascara then you should give this one a try for a third of the price.


2 Rimmel Stay Matte Pressed Powder

brown,face powder,powder,skin,eye,This’s a powder that’s been raved over by beauty bloggers. I especially remember how impressed Estee Lalonde was with it. That’s enough to make it a product I’ve got to try. This’s one of the few on this list that I haven’t personally used yet. However, it’s on the list for my next Target run!


3 Maybelline Lasting Drama Gel Eyeliner

product,wheel,eye,organ,golf club,Ladies, this product is the bomb! It’s a must have for your eye makeup collection. It gives you the beauty and finish of liquid eyeliner but it’s much easier to control in application. I recently purchased this eyeliner and it’s quickly replaced my old one. Additionally, it’s a large container so it’s sure to last you for a very long time.


4 Maybelline Instant Age Rewind Eraser Dark Circle Concealer

pink,product,lip,cosmetics,lip gloss,Move over, big name concealers. Competition is in town in the form of this fabulous product. This dark circle eraser does exactly what it claims to; it makes dark circles disappear. If you need some help hiding your purplish blue ever-present under eye circles then this’s the concealer you want. It’s another drugstore product that famous beauty bloggers love.


5 Revlon Lip Butter

pink,lip,product,lip gloss,cosmetics,I’m so in love with Revlon Lip Butters. They’re smooth, creamy and feel luxurious on your lips. It’s hard to believe that they’re not high end. The color range is very wide so there’s a shade for everyone. It’s the perfect amount of color, too. A little more than sheer but less than full on lipstick which makes it perfect lip butter consistency.


6 NYX Studio Perfect Primer

beauty,skin,product,cream,lotion,Are you the girl that can’t live without a foundation primer? If you can’t imagine wearing foundation without applying primer first then this’s one you have to give a go. It smoothes out any flaws so that your foundation looks it’s best. This primer comes in three different finishes so you can choose what skin issues you most want your primer to address. Choose from anti-redness, anti-dullness and anti-aging formulas.


7 ELF Cosmetic Brushes

brush,tool,cosmetics,High-end cosmetic brushes are quite lovely. But there’re also some really great brushes in the ELF collection. I’ll be the first to say that they’re not all fabulous but some truly are. And at as little as $1, it’s worth the experimentation. My personal favorite is the eye crease brush. I reach for this one over my more expensive brushes time and time again.


8 Rimmel London Natural Bronzer

brown,face powder,powder,eye,organ,Good bronzers are hard to come by but luckily you don't have to drop a ton of cash in order to get a great one. Take Rimmel's Natural Bronzer. This baby is waterproof, comes in three flattering shades, and will instantly give you that sun-kissed look we all want to achieve.



mascara,cosmetics,eyelash,LOREAL,LUMINOUS,Mascara is one of the most popular drugstore beauty products.They're super affordable and you can get amazing results that are just as good if not better than the pricier brands. This tube will give you long, lush lashes with one swipe.


10 Wet N' Wild MegaGlo Highlighting Powder

eye,face,brown,eye shadow,organ,Highlighters can make the difference between your skin having a soft, shimmery glow to a plain, matte finish. Wet n' Wild's Highlighting Powder leaves a gorgeous pearlescent glow for all the high points on your face and you'll be IG-ready in an instant.


11 REAL TECHNIQUES Miracle Complexion Sponge

orange,egg,food,toilet seat,If a Beauty Blender isn't in your budget, Real Techniques' Miracle Complexion Sponge is your answer. This affordable sponge has more angles than the BB so your beauty products get a smooth, even finish. Use it to apply foundation, contour, apply concealer, and blend.


12 Aveeno Positively Radiant 60 Second in-Shower Facial

Aveeno,lotion,skin,cream,skin care,No time for a facial? Not to worry, Aveeno brings the spa experience to you with their 60-second In-Shower facial! It contains glycolic acid and lemon peel to brighten and exfoliate your skin. No need for pricey skin care products when you refresh and revive your skin in one minute!


13 Burt's Bees 100% Natural Moisturizing Lipstick

pink,lipstick,lip,cosmetics,eye,Burt's Bees lipsticks are often praised for their moisturizing and conditioning properties but the benefits don't stop there. They offer long-lasting, gorgeous color that comes in 18 vibrant shades and won't ever dry out your lips.


14 Maybelline Fit Me Matte + Poreless Foundation

perfume,product,gadget,brand,cosmetics,If you have enlarged pores and oily skin, you know that finding a quality foundation that offers coverage and blurs imperfections can be a challenge. Maybelline's Fit Me Matte + Poreless foundation offers a lightweight finish and fits your skin's texture and tone.


15 Sally Hansen Airbrush Legs

product,lotion,skin,deodorant,skin care,No matter what time of the year it is, a faux glow can really make your legs pop! This budge-proof formula goes on evenly and smoothly while covering up imperfections. It's a must-have to create flawless, tanned legs in minutes.


16 MAYBELLINE FaceStudio Master Prime Blur + Redness Control Primer

product,hand,MAY,master,PRIME,Primers were the one beauty product that I thought you had to go high-end for, but Maybelline has proved me wrong. Their FaceStudio Master Prime line addresses common skin issues such as redness, blurring imperfections, and illuminating skin.


17 Maybelline EyeStudio Color Tattoo 24Hr Eyeshadow

eye,cheek,face powder,organ,eye shadow,Use this creamy eyeshadow alone or layered under a complementary powder eyeshadow for amazing color and staying power. You'll be impressed with the wide range of versatile shades and how long-lasting and pigmented they are.


These’re 17 drugstore makeup products that are as good as high-end competition. What’s your favorite drugstore find? I can’t wait to read about what you love!

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