1. Strobing

Highlighting remains the top beauty trends this summer, taking over social platforms and makeup bags everywhere! "Strobing" focuses entirely on highlighting the high points of the face to catch natural light—including cheekbones, brow bones, the bridge of the nose, and the cupid's bow. While some worry about shine in humid weather, a strategically placed luminosity creates a fresh, youthful appearance that complements a dewy makeup look. You can find highlighters suitable for strobing at beauty destinations like Sephora. In this tutorial, Nikkie Tutorials demonstrates how to strobe like a pro and master popular makeup trends for summer!

2. Cream Contour & Highlight

Contouring and highlighting have stood the test of time as staple techniques in the cosmetics world. Rather than heavy powders that can look cakey under direct sunlight, cream contouring and highlighting offer a seamless, skin-like finish ideal for warm weather. Using creams allows you to sculpt your features while maintaining natural radiance.

Key benefits of using cream formulas during warmer months include:

Here, YouTube beauty expert Jaclyn Hill demonstrates how she likes to cream contour and highlight, sharing her favorite tips and tricks for a flawless finish!

3. Simple Summer Glam

There is nothing quite like a simple summer glam that is effortlessly wearable for an everyday style. This approach keeps your routine quick, light, and heat-resistant while enhancing your natural features.

Creating lightweight summertime makeup looks ensures your makeup stays intact throughout high temperatures and outdoor activities. In this tutorial, Jaclyn Hill demonstrates a step-by-step full face guide for a stunning, easy, everyday summer glam look!

4. "No Makeup" Makeup Look

The "no makeup" makeup look centers around an extremely simplified application that enhances your natural beauty with minimal effort. Instead of heavy foundations or complex eye looks, this technique uses subtle touches—such as spot concealing, a coat of mascara, brushed-up brows, and a swipe of lip gloss—to create a fresh-faced finish. It pairs perfectly with a subtle simple summer glam routine. In this beloved classic video, Jaclyn Hill demonstrates how to create a effortless "no makeup" makeup look!

5. Dewy Makeup Look

A dewy makeup look creates the appearance of skin that is lit from within. It is one of the most requested july beauty trends, perfect for beach outings, daytime gatherings, or romantic summer evenings. Achieving a luminous base involves lightweight liquid illuminators and hydrating mist formulas that layer beautifully over your favorite cream contour and highlight products. Renowned beauty creator Nikkie Tutorials shows you how to achieve a gorgeous, dewy, luminous glow that lasts all day!

6. Freckles

Faux freckles have become a standout favorite across beauty platforms! If you naturally have freckles, embrace them during the warmer months by using light sheer coverage. If you don't have natural freckles, beauty enthusiasts use clever techniques with brow pens or freckle stamps to recreate the sun-kissed effect.

Essential tools for creating believable faux freckles:

In this tutorial, creator Amanda Ensing shares her step-by-step technique for crafting realistic freckles using simple makeup tools!

7. Metallic Lips

Metallic lips bring a futuristic, eye-catching element to modern lip styling and rank among the most exciting lipstick trends for summer. Whether you choose a subtle rose gold shimmer or a bold bronze sheen, metallic finishes elevate any evening ensemble and coordinate wonderfully with a glowing strobing technique. High-impact metallic lip products are available from popular brands like Kylie Cosmetics, ColourPop Cosmetics, and Milani Cosmetics. Alternatively, you can craft your own custom shade as shown by Nikkie Tutorials in this creative video!