What Are Suede Eyes? How to Do the Soft, Matte, One-Shadow Smoky Eye

Glamour defines suede eyeshadow as “a soft, matte finish (we’re skipping shimmer on this one)” in the shades we associate with suede: browns like tan, buff and chocolate, plus navy, mole and greige. The magazine calls it the answer to a minimalist smoky eye, throwing back to the 1990s when smoky eyes were sheerer and showed a bit of skin.

Who What Wear UK describes it as “a one-colour cashmere-matte eyeshadow diffused over the eyelid,” landing on “the perfect balance between matte and dewy.” The look appeared on autumn/winter runways including Akris, Burc Akyol and Luisa Spagnoli.

And the name is literal. InStyle Germany points out that the look is inspired by the suede taking over fall wardrobes: boots, bags, skirts and jackets. The eye version copies that soft, velvety texture.

Lips and cheeks have been hogging the attention lately, while lids “have been going nearly naked,” as Glamour puts it. Suede eyes are the swing back: a little more definition, without returning to the heavy, layered smoky eyes and cut creases of the 2010s.

Hailey Bieber, Kelsey Merritt, Lily-Rose Depp and Jasmine Tookes have all worn versions of it, according to InStyle Germany, which sums up the vibe as soft, smudgy and without hard edges.

Want the full drama instead? Try these tips for a smoky eye look.

1. Prep your lids. A thin eye base or a little concealer helps powder blend smoothly. If your lids are dry, a cream formula can feel more comfortable.
2. Pick one suede shade. Use the table below to find a match for your skin tone and undertone.
3. Buff it all over the lid. Use a fluffy brush or your fingertip to wash the color over the whole lid, then soften the top edge into the crease. You want a blur, not a line.
4. Deepen if you like. Press a little more shadow into the outer corner, or run the same shade along your lower lash line. InStyle Germany recommends taking it under the eye for the monochrome version.
5. Finish with mascara. Brown mascara keeps the look soft. Black liner and black lashes make it edgier, according to InStyle Germany. For a little light, dab a pearly highlighter on the inner corners or brow bone.

InStyle Germany suggests matching your brown to your complexion so it looks intentional rather than muddy. Treat these as starting points, then swatch in daylight.

The undertone rule: if your skin has cool undertones, choose cool browns like greige, rosy brown or a cool chocolate. If your undertones are warm, go for red-browns, terracotta and beige, InStyle Germany advises.

Your eye color can guide you too. See our picks for eyeshadows for dark brown eyes, eye shadows for brown eyes and these smoky eye tutorials for different skin tones.

Any formula works; it comes down to your lids and how much time you have.

Who What Wear UK’s writer noted that cream formulas can need a primer and setting powder on oily lids to stay put.

Keep the rest of your face soft so the eyes stay the focus. InStyle Germany suggests:

Choosing liner? Our guide to the best eyeliner shade for your eye color can help you pick between brown and black.

What are suede eyes?

A makeup trend that uses one matte or soft-satin eyeshadow in a suede shade, like tan, chocolate, taupe, greige or navy, diffused over the lid with no hard edges. It’s a soft, minimalist version of a smoky eye.

How is suede eyeshadow different from a smoky eye?

A classic smoky eye is built in layers, often with black or shimmer and a defined outer corner. Suede eyes use a single matte neutral that’s sheer and fully blended, so some skin shows through.

What color eyeshadow do you use for suede eyes?

Browns and neutrals that look like suede: beige, hazelnut, taupe or camel on fair skin; toffee, cognac or terracotta on medium skin; khaki-brown, greige or espresso on olive skin; and mahogany, bronze or deep chocolate on deep skin.

Should suede eyes be matte or shimmer?

Matte or demi-matte. The whole point is a soft, velvety finish without glitter. If you want a little glow, add a pearly highlighter only to the inner corners or brow bone.

What liner and mascara go with suede eyes?

Brown mascara keeps the look soft. For a more dramatic, edgier version, add black liner or a cat-eye and black mascara.