8 Pros & Cons of Drugstore Makeup ...

8 Pros & Cons of Drugstore Makeup ...
By Heather • Aug 25, 2021 MD

Drugstore makeup can honestly be really good, but do you know all of the pros and cons of drugstore makeup? I typically focus on the pros, but let's talk about the cons a little bit! These are my top 8 pros and cons of drugstore makeup that might make you think twice before putting down your money on something at the drugstore!

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1. Pro: Less Expensive

I think one of the biggest things to take away from my list of pros and cons of drugstore makeup is that drugstore makeup is way less expensive than the typical makeup from a department store. Remember, if you are trying to save your pennies, it might be worth it to invest in drugstore makeup. Drugstore makeup is also really good for people that are beginning their journey of the perfect makeup.

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One of the compelling reasons to opt for drugstore makeup is that it's far more accessible on a budget, which can be a game changer for those who love to experiment with different looks without breaking the bank. Not only can you find a wide variety of shades and products, but the lower cost also means that you can try out new trends as they arise, without the guilt of spending too much. For novices especially, this can be incredibly liberating - freedom to practice and hone skills without the pressure of investing in high-end products.

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2. Con: Not a Lot of Pigment

When you are looking for eye shadow that will really stay on all day, or lipstick that will really stain your lips, it's not always going to be found in the drugstore. A lot of drugstore makeup doesn't have a whole lot of pigments. What is a pigment? It's the color that keeps your eye shadow bright and your lips brilliant and colorful.

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Highly concentrated pigments are often found in premium cosmetic lines where the emphasis is on bold, long-lasting color. In comparison, drugstore makeup occasionally lacks this intensity, thus requiring more product for the desired effect. It's important to remember, however, that some people prefer this lighter pigmentation for a more natural or subtle look. It's a trade-off: do you prioritize pigment and endurance, or affordability and ease of access? While drugstore brands are improving their formulas, they may still fall short for those seeking vibrant hues and the assurance of minimal touch-ups throughout the day.

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3. Pro: Don't Have to Go to a Specialty Store

Another great pro about drugstore makeup is the fact that you don't have to go to a specialty store. No Sephora for you! Instead, you can head right down to your local CVS or Walgreens and you'll be able to find exactly what you are looking for.

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This convenience is perfect if you're short on time or if you prefer to streamline your shopping trips. While browsing for your daily essentials, you can also snag your favorite beauty products without making an extra stop. Plus, many drugstores are open late or even 24/7, making it easy to pick up a new lipstick or mascara whenever the mood strikes. The range of makeup available at these stores has significantly increased over time, ensuring that you'll likely find items that suit both your beauty needs and your budget.

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4. Con: Doesn't Last as Long

There are a lot of myths around this one and truthfully, I don't know exactly what is right. Maybelline for me is something that last a while – minus the eye shadow. I would go with, the cheaper the makeup is to buy, the less likely chance it is going to last as long as the expensive makeup.

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It's a common experience among many beauty aficionados that certain drugstore brands might fade faster or require more touch-ups throughout the day. Budget-friendly options can be a bit hit-or-miss when it comes to longevity. Of course, this isn't universal, and sometimes you stumble upon a gem that defies expectations. Still, for those epic events where you need your makeup to cling on from dawn to dusk, splurging on higher-end products might be the safer bet. Always remember, a good primer and setting spray can help extend wear time, no matter the price tag of your foundation or lipstick.

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"Enhancing your beauty doesn't always mean going for the glossy look. More ladies now see the allure of a shine-free finish. With the right tools and techniques, you can also achieve a flawless, subtle glow. Learn how to master this trend by following these incredible matte makeup tutorials. Enhance your natural complexion without the unnecessary flash."

5. Pro: There Are Good Brands

There are some fantastic drugstore brands out there that really do stay put and look amazing. Maybelline is one of my favorites. I swear, all of my makeup in my bag has something to do with Maybelline, but hey, that's just me. What's your favorite drugstore makeup brand?

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Indeed, it's not just Maybelline that hits the sweet spot; brands like NYX and e.l.f. Cosmetics have also stepped up their game. Fellow makeup lovers in our community rave about the L'Oreal Infallible series and can't get enough of Wet n Wild's highlighters that give some high-end competitors a run for their money. And let’s not forget Milani with their blushes that could easily be mistaken for luxury products. With drugstore brands upping their quality, staying fabulous on a budget has never been easier! So, spill the tea – which brand can you not live without?

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6. Con: Can Look Cakey

It is true. A lot of drugstore makeup can look cakey, it just all depends on exactly what you buy and your skin type and exactly what works for you. Drugstore makeup can look flawless on some people. I just think it all depends on what you buy and how much you put on!

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Drugstore makeup often requires a bit of trial and error before finding the right product that doesn’t give that overdone appearance. Sometimes, it's the heaviness of the product or the method of application that's at fault, not just the makeup itself. Remember, less is often more—a light hand can prevent that unwanted cakey finish. Also, blending is key. Utilize tools like sponges and brushes to help achieve a more airbrushed, natural look. And don’t forget to consider primers and setting sprays, as they can make a world of difference in the longevity and appearance of your makeup.

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7. Pro: Readily Available

Like I said, you won't ever have to go to a specialty store to grab any of your makeup if you dip into drugstore makeup, but it's also super easy to get. You can honestly get really good drugstore makeup anywhere! I get mine at Target usually, just because the price is better.

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Additionally, drugstore makeup is often found in the same places you do your regular shopping. From supermarkets to pharmacies, you’re likely to find a makeup aisle brimming with options. This convenience means you can pick up a new lipstick or mascara on a whim while running errands or shopping for household necessities. It’s the simplicity and accessibility that adds to the appeal. Even when traveling, you can easily find a local drugstore to replace anything you've forgotten, making it a go-to choice for many looking for quick beauty fixes.

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8. Con: No Guidance

When you go to a department store, typically have you someone that is right at the counter, willing to guide you into the right purchases and what will look great on your skin tone. You don't have that at the drugstore. Although, you also don't have pushy, pushy makeup counter peeps trying to get you to buy something either. It all depends on how you look at it!

While I favor drugstore makeup over expensive makeup anyway, if I had an unlimited budget? Who knows what'd I'd do with it! So girls, what other pros and cons do you have? Give it up!

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Feedback Junction

Where Thoughts and Opinions Converge

  • Princess

    2013-03-15T01:31:58.000Z

    Ya I agree especially because I am a dancer and sometimes I need glittery blue eye shadow for stage makeup and I don't want to spend a lot of money on some eye shadow I will only use for performances and not daily. I like revlon mineral makeup, revlon lipstick, maybe line eyeliner and mascara (the falsies) and the revlon or Malani eye shadows. And cover girl sometimes. :) I am a happy customer of cvs because I can just pick up these items when I get toothpaste and stuff. Plus if I wanna try a new color and I end up not liking it, at least it was just $6
  • bdrmeyes

    2013-03-15T02:46:28.000Z

    Wet n Wild eyeshadows are amazing!! As are their blushes and the Reserve Your Cabana for highlighting. The Revlon Nearly Naked and the CoverGirl 3-1 foundations are awesome!! So are the Loreal True Match and the Lumi. Maybelline Vivid lipsticks...talk about pigmented and I always get compliments when wearing them. CoverGirl with Olay concealer in the glass pot (yellow colored one) super hydrating and covers under eye circles like nobody's business. NYC bronzer in Sunny is the perfect contouring color. Milanis blushes are the best! NYX is just another brand for blushes, glosses, eyeshadows etc. Anymore with all the dupes, brushes and the Beauty Blender sponge there's no need to spend the money on higher end makeup and the drugstore brands are only getting better.
  • Anumeha

    2013-03-15T12:56:32.000Z

    Can anyone do a quick review of maybelline's bb cream? I really want something light that will give me a dewy finish!
  • Bunny

    2013-10-19T16:26:41.000Z

    I truly agree!! I hate lightly pigmented eyeshadows and i find it difficult to find pigmented eyeshadows in drugstores.
  • Soph

    2013-03-30T22:03:46.000Z

    Actually the best thing is Maybelline mascara. I have tried so many different mascaras, even rather expensive ones, but I keep coming back to Maybelline.
  • pua

    2013-03-15T00:04:08.000Z

    I like maybelliene and almay foundation and revlons lipsticks. But for eyeshadow and mascara and everything else I go to sephora. Drugstore mascaras don't really work on me, my favorite is Dior.
  • Courtney

    2013-03-15T06:34:19.000Z

    Honestly, I have never ever tried a high end product. I'm in college so I don't have the money to blow $50 on a product that might not even work well for me. For eye shadows, my all time fave line is the Maybelline Eye Studio quads. They have awesome pigmentation and stay put all day long!! I have compared some of the colours to similar colours made by other brands such as loreal but I find that the eye studio quad shadows doesn't come off as chalky and are easier to work with. Plus, there are actually lots of drugstore dupes of high end stuff. Just because something is from the drugstore doesn't automatically make it a crap product. Some high end stuff doesn't work as well
  • Emily

    2013-03-28T23:09:56.000Z

    I would argue that with the multitude of blogs and youtube channels related to makeup, there is far more guidance than there ever used to be when it comes to drugstore product recommendations.
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