7 Important Facts about Kylie Jenner's Cosmetic Business ...


7 Important Facts about Kylie Jenner's Cosmetic Business ...
7 Important Facts about Kylie Jenner's Cosmetic Business ...

Before you buy, you probably want to know some facts about Kylie Jenner's cosmetic business. That's always a good idea. Just because it has a celebrity's name on it, doesn't mean the product is right for you. By learning more about the company, you can decide if the products are a good choice for your skin and beauty routine. So here are the most important facts about Kylie Jenner's cosmetic business.

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Kylie Jenner is Just 20 Years of Age and Getting Paid

Kylie Jenner is just 20 years old, but she is about to become the owner of a billion-dollar business. According to the stats in 2016, she made more than $18 million. Even though she is the youngest of the Kardashians, she has been able to become the second highest paid sister in the same year. That's one of the great facts about Kylie Jenner's cosmetic business.


Kylie Expanded Her Business through Media Companies

Kylie Jenner did not achieve the best results at the beginning of her business. She had a lot of hardships, but she had the ability to cope with all those challenges. As a result, her cosmetic business went through the roof very quickly. At the beginning of her business, Kylie had to go through a large number of interviews with media companies that include Perez Hilton, Bustle and WWD. During these interviews, she was able to tell consumers what they wanted to hear. As a result, media companies became curious about her cosmetic line and they shared it with the world.


This media exposure played a crucial role in catapulting her brand into the spotlight. Not only did Kylie get to showcase her products, but she also crafted a personal narrative that resonated with her audience, enhancing the appeal of her cosmetics. The endorsements from such publications helped to build trust and credibility among potential customers. With clever use of social media platforms alongside these media appearances, Kylie successfully turned her fledgling business into a must-have brand for beauty enthusiasts everywhere.


Kylie’s Power of Social Media

At the moment, Kylie Jenner has got one of the biggest brands in the cosmetic industry. She uses the power of social media to build up her brand. In fact, the first announcement about her lipstick line was made on Instagram.


Kylie Jenner’s success as an entrepreneur in the cosmetics industry is undeniable. She has created a massive brand from scratch and has used her influence on social media to make it a reality. Here are some additional facts about Kylie Jenner’s cosmetic business:

  1. Kylie Cosmetics was launched in 2016, and it has since become one of the most successful makeup brands in the world. In 2020, the company was valued at over $1 billion.

  2. Kylie Cosmetics has a wide range of products, including lipsticks, eyeshadows, and blush. In addition, the brand has collaborated with other brands such as KKW Beauty and Colourpop.

  3. Kylie Jenner has become one of the most influential celebrities on social media. Her Instagram account has over 200 million followers, and her posts often feature her cosmetics products.

  4. Kylie Jenner has also used her influence to promote her brand in other ways. She has been featured in magazines, TV shows, and music videos.


2016: the Year of Kylie

2016 was one of the most important years in Kylie's life. At the beginning of the year, she announced that she would be releasing her latest collection of lipstick shades for Valentine’s Day. In the meantime, she also used Facebook for marketing purposes and racked up more than 1 million likes.


Kylie's Cosmetic Products Have Sold out Numerous Times

Along with the increasing popularity of Kylie Jenner, there have been times when the cosmetic products in her brand sold out. The most recent sell was in April of 2017 and took place after Kylie announced four nude lippies, along with a crème lip formula. Upon the announcement, Kylie fans rushed to purchase her products. It only took 2 hours for the entire collection to be sold out.


The fervent pace at which Kylie's Cosmetic Products fly off the shelves exemplifies her brand's hold on the beauty market. Notably, the speed of these sell-outs frequently crashes the website, leaving fans eagerly waiting for restocks. Furthermore, Kylie's social media influence has proven crucial in these moments, as her personal promotion garners immense traction. The communication strategy, involving sneak peeks and countdowns, builds anticipation that materializes instantly in sales upon release, reinforcing the brand's iconic status in the highly competitive beauty industry.


Celebrities Who Wear Her Cosmetics Help Increase the Demand for Kylie’s Cosmetics

Kylie Jenner's products have become extremely popular among celebrities. Hailey Baldwin and Gabrielle Union have both fallen in love with Kylie Jenner’s cosmetic lineup. Some of them are even touting how awesome they are on Snapchat.


The endorsement from high-profile stars spurs an organic buzz and acts as a powerful form of marketing. When these iconic figures showcase their favorite Kylie Cosmetic shades on social media platforms like Instagram and Twitter, their millions of followers take notice, leading to a surge in sales. The impact is so significant that certain products have been known to sell out within minutes of being featured by a celebrity, showcasing the influence and desirability connected to the Kylie brand. This celebrity effect fortifies Kylie's position as a trendsetter in the beauty industry.


The Most Popular Product Being Sold

Throughout the past couple of years, Kylie Jenner has been able to release a large number of cosmetic products. The KKW x Kylie Cosmetics Collection had been the bestselling product out of all. People bought it up so quickly that production had to be increased. Don't you want to try it today?

Kylie Jenner plans to expand is projected to have a company worth a billion dollars by 2020.

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