There are more makeup brands out there than any of us could ever imagine. That means the makeup brand of your dreams might be waiting out there and you don't even know. Buzzfeed, as it's wont to do, opened up our eyes to a Kaboodles-load of underrated new makeup brands, but we took it one step further by seeing what their commenters had to say and adding some of our favorite lesser-known brands, too. We also had to agree that certain brands, such as e.l.f. and NYX, though wonderful, aren't exactly underrated. Check out these brands, peruse their Instas, and then chime in with your must-have makeup lines!
Snapshot Survey
Snapshot Survey
1. Makeup Geek
Get it: makeupgeek.com
Makeup Geek is a marvelous place to find to-die-for eye makeup. Seriously, their colors are gorgeous and a quick look at their tagged pics will show you the potential for every imaginable makeup look. Best part? The brand's got some great new contouring powders!
2. Aromi
Get it: aromibeauty.com
Aromi is particularly popular for its liquid lipsticks, but there are so many drool-worthy lippies. My, my, the mattes. So many mattes!
3. Black Radiance
Get it: blackradiancebeauty.com
Black Radiance is the purveyor of stunning cosmetics tailored to people of color. You'll find not just lipsticks in beautiful hues, but also foundations, concealers, and powders at prices that are so affordable, you could start your cosmetics collection from scratch without going over budget. Sweet!
4. Bellápierre
Get it: bellapierre.com
Bellápierre offers everything. I mean, everything. Lipsticks, eye shadows, mascara, foundation, brushes, blushes, fragrances – everything, and all of it cruelty-free.
5. Shanghai Suzy Lipsticks
Get it: shanghaisuzy.com
As you might guess, this brand is devoted to lipsticks – and if you love good lipsticks, then soon you'll be devoted to Shanghai Suzy!
6. BH Cosmetics
Get it: bhcosmetics.com
A vast array of products, an affordable range of prices, a stunning variety of colors and tones – what more could you ask for?
7. IT Cosmetics
Get it: itcosmetics.com
Do you have it? Well, you can get it. But seriously, IT cosmetics run the gamut between brushes and CC creams, plus everything in between. Touted as makeup designed to love your skin, it definitely has a tag line you've gotta love.
8. Sugarpill Cosmetics
Get it: sugarpillshop.com
Sugarpill enthusiasts praise the vibrant pigmentation, the size you get for the price, and the fact that the cosmetics are vegan. Triple win! Plus, the packaging is keee-yute!
9. Melt Cosmetics
Get it: meltcosmetics.com
Here's another makeup brand that gets high marks for its pigmentation, which is marvelously vivid. The products also get points for lasting an enviable length of time, and makeup enthusiasts know how important that is.
10. ColourPop Cosmetics
Get it: colourpop.com
Like your lipstick to smell good? ColourPop has the lippies for you! There are also eye shadows, palettes, and kits galore, not to mention some truly breathtaking colors.
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ColourPop Cosmetics is a popular makeup brand known for its affordable prices and high-quality products. Founded in 2014, the brand quickly gained a loyal following for its wide range of lipstick shades and unique eyeshadow colors. One of the standout features of ColourPop is their scented lip products, which add an extra touch of fun to your makeup routine. In addition to their individual products, the brand also offers value sets and collaborations with popular influencers and brands. Their products are cruelty-free and made with high-quality ingredients, making them a favorite among beauty enthusiasts. Whether you're a makeup beginner or a seasoned pro, ColourPop has something for everyone.
11. Glossier
Get it: glossier.com
Ohhh, I'm definitely going to try this. Glossier mostly has skin care products, but they're very lightweight and many contain pigments that make them more like foundations. Also? Eyebrow gel!
12. Innisfree
Get it: insiderbeauty.com
Innisfree offers a wide range of natural products with lovely pigments, but fans really love the CC cream!
13. Fyrinnae
Get it: fyrinnae.com
Fyrinnae is up-and-coming, but there are some gorgeous, glamorous lipsticks to be had. I get a Goth glam vibe from them for sure.
14. Pacifica
Get it: pacificabeauty.com
Pacifica gets high marks for its eyeliner, its CC cream, and its liquid liner. Any fans?
15. Milani
Get it: milanicosmetics.com
Mascaras, eye shadows, lip glosses, gorgeous matte lipsticks, blush, powder – if you want it, chances are Milani has it.
16. Josie Maran
Get it: josiemarancosmetics.com
Like Milani, Josie Maran isn't quite what you'd call an underrated makeup brand, but it's still worth mentioning because it's just such an all-around great brand. Even if you need hair care, you're covered.
17. Lipstick Queen
Get it: lipstickqueen.com
Here's another brand devoted entirely to lipsticks, and though they're a bit pricey, they're worth the extra cash when you're ready to splurge on a lippie.
18. Essence
Get it: essence-cosmetics.com
In addition to the cheap prices, fans of Essence adore the lip liners, the lipsticks, and the gel eyeliners. You can find pretty much any product you need, though, from nail kits to bronzer.
19. Mirenesse
Get it: mirenesse.com
This brand ranks high among makeup lovers with allergies and sensitive skin, which is a pretty big endorsement. It's worth a try if you have problems with other products – or even if not because wow, there are some gorgeous looks you can pull off with Mirenesse products.
20. Becca
Get it: beccacosmetics.com
Stunning pigmentation, beautiful colors, and SPF in the mineral powder! That sounds excellent! Know what's even better? The wide range of shades you'll find – there's something for every stunning skin tone out there, and the potential for glowing makeup looks.
21. Lord & Berry
Get it: shop.lordandberry.com
Lord & Berry is all about lips and eyes. The brand calls itself the “lips and eyes make-up specialist,” and I have to agree with that. I've seen Adele's eye makeup and Emma Stone's lips, ah thank you.
22. L.a. Girl
Get it: lagirlusa.com
L.A. Girl offers a little bit of everything at amazingly low prices, but fans especially love their lip liners!
23. Sonia Kashuk
Get it: soniakashuk.com
Buzzfeed commenters had a lot of names to add to the list, beginning with Sonia Kashuk. I think this brand might qualify as underrated because it's in Target, but honey, Tar-jay has such affordable makeup! Nothing wrong with that!
24. Coastal Scents
Get it: coastalscents.com
Coastal Scents appeared more than once, with good reason. All the products, all the colors, all the low, low prices!
25. Morphe Brushes
Get it: morphebrushes.com
Contrary to the name, Morphe has so much more than brushes. So much. Oh, it's all so pretty …
26. Ofra Cosmetics
Get it: ofracosmetics.com
Ofra Cosmetics has a range of stunning lipsticks, eye shadows, liners, and so much more, all tailored to an equally impressive range of skin tones, from pale to dark and everything in between.
27. Makeup Revolution
Get it: makeuprevolutionstore.com
Eye shadow, lipstick, skincare … so much to choose from, so many potential looks!
28. Gerard Cosmetics
Get it: gerardcosmetics.com
This brand is best known for lipsticks, but you'll also find a squeal-worthy variety of bronzer, foundation, and blush, plus the brow bar is apparently out of this world.
29. Yves Rocher
Get it: yvesrocherusa.com
Here's my personal addition to the list: Yves Rocher, although I now shop through Yves Rocher USA, of course. Heather and I fell in love with the botanical brand in Paris, the second we stepped into the store. The prices are incredible, you get free gifts with every order, and the makeup, hair care, and skincare products are all ideal for anyone with sensitive skin. The lip glosses are amazing, the liquid eye shadows are super dramatic, and the eyebrow products are next level!
So, we've heard from Buzzfeed's readers, Buzzfeed's commenters, and even me. Your turn – which underrated makeup brands do you love?
h/t: buzzfeed.com
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